Properly marketing a business is a key to success in many fields. Marketing allows a business to reach out to potential customers. In attempting to get potential customers to leave one business and try another, marketing must invite, promise and at times give things away. A well designed marketing strategy can be developed for Internet businesses and brick-and-mortar shops.
Ads by Google
Consumer insight trainings English & French
offer a free marketing tool. Set up a system in which every new customer is asked for an email address. While some will decline, many will provide one. Arrange to have an email blast sent once a month. A blast is an email sent out at once to every customer and potential customer in the data base. Use the email to showcase sales, new products or seasonal items. Invent interesting blasts so they are not ignored. For example, tell customers that if they mention a certain thing when placing their next order, they will get a discount.
Mastering Insights
Consumer insight trainings English & French
Show the Love
Maintain a list of customer birthdays. Send birthday postcards with discount coupons. Develop a monthly newsletter to send through email. Include funny stories, recipes, upcoming holidays and interweave new products and sales specials within the newsletter. On customers' birthdays send refrigerator magnets with your logo, address and phone number to keep your business on their minds.
Stand Out
Marketing must showcase why a business is different from others. Whether you offer excellent customer service, unusual products or a one-of-a-kind return policy, the difference between your business and similar companies is what needs to be marketed. A short kicky signature phrase will cement the uniqueness in the minds of potential customers.Internet Marketing
Design an attractive and usable. People are visual and react to what is seen. Develop the website to change on a regular basis to give potential customers a reason to come back. Tie the site for your products or services. For example, if you have a housecleaning business, offer cleaning and product tips that change each week. If you own an online clothing store, write a weekly column about fashion, tying it to your available products.
Market Consistently
Regardless of how busy the business is, it is important to market consistently. Regular advertising, contests, giveaways and civic-minded activities keep your business name out there and remind potential customers to try your products or services.Email Blasts
Email blastsoffer a free marketing tool. Set up a system in which every new customer is asked for an email address. While some will decline, many will provide one. Arrange to have an email blast sent once a month. A blast is an email sent out at once to every customer and potential customer in the data base. Use the email to showcase sales, new products or seasonal items. Invent interesting blasts so they are not ignored. For example, tell customers that if they mention a certain thing when placing their next order, they will get a discount.
No comments:
Post a Comment