Friday, February 20, 2015

Effective Selling On Trading Stuff Sites

By Katina Brady


Online trading has become popular nowadays. There is greater internet access among population and cost of setting up a selling site is cheaper compared to physical store. This makes trading stuff sites a better option. Setting up a personal ecommerce site is expensive. However, sellers can use established online trading platforms to sell their stuff. These sites allow you to set up your store easily and start selling. One will find many similar products. Thus, a strategy is needed to sell fast on the site.

The choice of the trading site you are going to use determines your ability to sell fast. It is advisable to use popular sites. You may consider free sites or those that charge a small fee to market your products. You may check navigation on the site, ranking on search engine results and the number of sellers in the site before making a decision. You may feature in several sites.

The seller should use the keywords that clients usually use in their search for such products. This adds more traffic to his site from natural search by would-be customers. One could also use keyword marketing tools where provided by the specific site for page optimization which gives better visibility.

It is desirable to include some free service or offering in the products. Such could be free delivery, quantity or trade discount or shipping for overseas clients Buyers find such offers attractive as they seem to give them more value and are a better bargain. However, the added costs from such offerings should be included on the final price not to dent the profits. The seller should however refrain from setting the price too high. The price should be competitive given the price range of similar products on same site.

The seller should post quality product images on this site. The clients make decisions on purchase from the images they see. Thus clarity is important. The images should show product details and should be taken from different angles if one does not show all that there is in the product. A white background is desirable but one can just edit any picture and remove the background.

The product caption should inspire buying. It should show how great the product is to buyers. One should condense information for it to be short. The main features could be highlighted by use of bullet points. The choice of the font is also vital. The list of features should also sell benefits to clients by showing them how the products enhance their lives.

A video on the products is also a great idea if allowed by the site. It should however be short, informative and funny. It enables a seller to engage better with the visitors and is likely to convert many of them to clients better than captions and images.

Some sites allow escrow payments and a wide range of online and mobile payment options. Pick a payment platform which is easier and popular amongst the clients you are targeting. Many of your clients will write reviews of their experience with you and the particular product they bought thus ensure quality service. Where there are disputes, try to resolve them early enough without using third parties. This will give you good reviews from clients.




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