Sunday, February 15, 2015

Digital Marketing Strategies For Businesses

By Beryl Dalton


Because of the internet being one of the biggest necessities of humans today, it is actually possible to see people on the internet at every hour. Of course businesses would definitely take advantage of that by making their internet presence be felt to those who are online. If one is a digital marketer, then he would definitely be familiar with these digital marketing strategies that are proven to be effective for any business.

Now the very basic thing that any business would need is a website that would have all the basic information of the company there. There has to be a very basic website that would have a homepage, description, a gallery, and an about us page. The great thing about websites these days is that one does not need to learn coding anymore as there are online site creators that can make a lot of very beautifully designed websites.

Now the very next step in the campaign would be to handle the the social networking channels. Of course Facebook is the primary channel that one should invade because it is the most popular. Now With Facebook alone, a single like page can actually get around above a thousand views for the price of nothing.

Some tips on how to create a Facebook like page would be to just keep it nice and simple. The Facebook page is not there to be a substitute for the website but a complement which will lead the people to the website. The like page should have just some announcements or just some information about new products that would lead to the actual website.

Of course when the Facebook campaign is done, then the next step would be to launch an attack on Twitter when that is done. The great thing about Twitter is that Twitter is a great avenue to be able to send out some short messages. So if one would want to put up some ads and engaging messages, then Twitter should be used.

Now email marketing is also great because this is something for the corporate people who are busy checking their emails. Of course these people are slightly a little bit different from regular people because business people hardly go on Facebook or Twitter. Instead, they would check their emails often which can actually be a great opportunity for businesses to target this group of people.

Now one of the best platforms to use for this type of endeavor would of course be Mailchimp. Now the great thing about Mailchimp is that it can help design emails that can be used as invitations to events or parties that the company is holding. Mailchimp also helps the company blast emails to a certain group of contacts in order for them to read.

So as one can see, there are a lot of strategies that one can use in order to have a very strong internet presence. Digital marketing is very popular in Honolulu, HI because people are always on their smart phones. Since they are online most of the time, then the businesses there would definitely want to take advantage of it.




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