Thursday, February 19, 2015

3 Benefits Of Video By Internet Marketing Companies

By Robert Sutter


Video is, without question, one of the most important services for Internet marketing companies to bring to the table. I am sure that most will agree with this sentiment, especially when given the success this type of content has had for various brands. With this in mind, you may be curious about how video has been able to grow in popularity. I am of the opinion that this truly kicked off following the advent of video-streaming websites we all know and appreciate.

Specifically, firms like fishbat can look at how websites such as YouTube have grown. These types of platforms have shown just how engaging video can be, especially with the high speed that the Internet has been able to build over the course of time. For the sake of business, though, I believe that it's important to look at what Internet marketing companies have to offer. Here are 3 of the greatest benefits for potential consumers to be aware of.

Video is important because of how little time it takes to reach a wide audience. I am sure that most people are familiar with Vine, which is a site that features videos which are, approximately, six seconds at length. As a result, the general audience is able to more easily digest this content, which spreads awareness to much greater extents. This is just one of the many reasons why several brands have flocked to this platform, as long-term benefits cannot be overlooked.

Another perk of video content is the priority they take on search engines. Many experts in SEO will tell you that video content ranks surprisingly high, on Google and otherwise, especially in comparison to text and pictures. What this means is that, for those who are concerned about how highly their videos will rank, any concerns on the matter can be put to rest. All you have to do is market your work well and the results will show themselves before long.

Finally, it's important to recognize the sheer level of trust behind video content. For some reason or another, video is able to better captivate an audience, as if they are being spoken to directly by a business or individual. Viewers can better understand a company, from a visual standpoint, and actually see what they have to offer. To put it simply, video adds a personal layer to one's marketing endeavors, which only helps to maintain an audience that much better.




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