Sunday, April 13, 2014

Online Paid Advertising Trends In 2014 You Should Know About

By Bilal Syed


The online platform is an ever changing arena where marketers need to keep abreast with the latest and trending marketing ideas. Many things change every year, and 2014 is just like any other financial year. Although there are many paid advertising trends that one can employ, only a few of them seems to be more effective this year than the others. Mobile internet advertisements: The app world is a booming business especially with the wake of smartphones. All platforms, (Windows Phone, IOS, Blackberry and Android) support apps that can be used for advertisements.



Social Networks: Social Networks have become great places to advertise in the year 2014. Not only do social networks allow you to reach a ton of people at once at an exponential rate, but they also give you the opportunity to do so at a fraction of the cost of most other advertising methods. That is why advertising via social networks is so beneficial.

Not to mention, social networks give you the added advantage of utilizing their analytic features , and you can target which demographics' work the best for your particular product and/or service. Some of the best social networks to focus you're advertising on are; Facebook and Twitter.

In 2020, the world is expected to have twenty four billion devices connected in all consumer categories and every market. For example, the generation of devices that link your fitness and health recorded in your armband to your smartphone. All these devices offer an opportunity for marketers to tie in their services and products to appropriate moments a consumer experiences during the day using their devices. This will allow business to target people at specific moments with the right messages to incite action to be taken like ordering an energy-boosting supplement through the device.

Because YouTube is the second most visited website behind Google, it is an excellent medium to reach a ton of potential customers very easily. Finally, when you are attempting to come up with a paid advertising campaign, you are going to want to enlist the help of a professional. A professional will be up to date in the latest changes in the business environment and give you the best opportunity to create a successful campaign. So, you can see what we are talking about.




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